Annabel Smith, Beer Sommelier

Rethink How You Perceive Beer

A writer, consultant, trainer & public speaker to both the beer industry and consumers, Beer Belle never stops seeking knowledge about beer or sharing that knowledge with patrons.

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Welcome to BeerBelle

What Makes a Great
​​​​​​​Beer Sommelier?

A person who can communicate information about beer in an engaging and informative way, and inspire non beer drinkers to explore the versatility and diversity of beer

Winner of Imbibe Personality of the Year 2017


Annabel Smith at Beer Events​​​​​​​


Press Releases

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Annabel Smith drinking beer​​​​​​​

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Latest News

Your Sense of Taste

One of the things I wanted to do when I left Cask Marque and set up the BeerBelle business was put... Read more

What the hell is craft beer

You may have heard the term ‘craft beer’ bandied around a lot more recently, and as a cask ale... Read more

The Media and Beer

I’ve been a bit miffed this month. In fact at times I’ve felt ostracised, marginalised, outcast.... Read more

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A Small Selection Of

BeerBelle's Clients

  • Hydes Brewery, Manchester
  • Miller Brands UK (now Asahi UK)
  • CPL Training Group
  • Beer Academy (Institute of Brewing and Distilling)
  • On Trade Preview
  • Cask Marque
  • There
  • Enterprise Inns plc
  • Molson Coors
  • Indie Can Competition
  • Heineken UK
  • Hogsback Brewery, Surrey
  • Campaign for Real Ale
  • British Institute of Innkeeping Awarding Body (BIIAB)
  • Mitchells and Butlers (Nicholsons)
  • St Peter’s Brewery, Suffolk
  • LWC
  • Carlsberg UK
  • Home Ales
  • Timothy Taylor’s Brewery, Keighley
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What Clients Say

A belated note to thank you very much for the sessions you delivered on Wednesday for the team.  They thoroughly enjoyed the tasting and matching – there was a real buzz in the office with many commenting ‘I never realised beer could taste so different with food’ ‘can’t wait to go and check out the beers in my local shop’ and so on.  It was so good to hear and all down to your delivery and engaging style – you’re a natural!  

Barbara Hosier, Publican Recruitment Manager, Enterprise inns

Annabel was fab in the session I attended; my knowledge of cask was very simplistic going into the session.

Aaron Miller, Molson Coors

Annabel, thank you for running such a great training session at my team meeting in London on Tuesday. The team were very engaged and thoroughly enjoyed the session.

James Armitage, Director of Sales and Marketing, Enterprise Inns

I really do appreciate everything you do for us – not only do you always provide us with fantastic quality work you are a really great person to work with.

Adrian Rigby, Carlsberg UK

I just wanted to say thank you for delivering such a great course last week. It seems that I have a lot to do here but I’m sure we’ll get it done! Your advice, time and guidance were a great help.

Clare Alleway-Hayes, Acting House Manager, HF Holidays Ltd

I just wanted to say thank you so much for your great and informative session on beers at the Waitrose event on Friday 14th at the Finchley Road branch.
I have just passed my Wine Specialist WSET Level 2 exam and will be spending the next 5 months going through various modules in my work book to complete the qualification. One of the modules concerns training other Partners, and after your inspirational session I thought I would attempt a beer training and tasting session for a small group of 4 or 5 people - after all, it's not just all about the wine! I don't think my session will be as polished as yours, but I'll give it a go! 
Many thanks again for a great afternoon, I really enjoyed it!

Ray Siberini, Waitrose BWS Manager

Thank you all of you who made the last 2 days so successful & fun!  Lots of prep & then hard work on the day has paid off, everyone loved it.

Jenny Elliott, Beer Sommelier, Brand & Beer Champion, Molson Doors

Just a quick email to thank you and Annabel for a most productive and informative course, all attendees really enjoyed the day !!

Simon Selby, Operations Manager, Stange & Co

Annabel is someone who I value highly as a trainer, & I feel privileged that she works with us so closely.  As a way of showing my praise, I am nominating her as “Educator of the Year” in the Imbibe Magazine awards.

Jenny Elliott, Beer Sommelier, Brand & Beer Champion, Molson Coors

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