After 12 years of serving beer in pubs all over the UK, she branched out, and was employed by Guinness. She trained over 35,000 publicans worldwide how to pour the perfect pint of the Black Stuff. Her love of all things beer continued and she spotted a job for a fledgling organization called Cask Marque who required a beer taster and a training manager.

During Annabel’s 10 years with Cask Marque she designed numerous training courses, tested thousands of samples of beer, and raised the awareness and love of cask beer through a relentless media campaign. This has included qualifying as one of the UK’s first Beer Sommeliers.

She is a founder member of Dea Latis, a group formed to change women’s perceptions about beer and encourage more women to consider beer as a drink of choice.

Annabel is a member of the British Guild of Beer Writers, and sits on steering committees within the beer industry to advise how to raise the quality and perception of beer. She is also an ambassador for the ‘There’s a Beer for That’ campaign.

Annabel is now a freelance Beer Sommelier and is employed as a writer, consultant, trainer and public speaker to both the beer industry and consumers, under her company name BeerBelle.

Her current clients include Miller Brands UK, Carlsberg UK, Heineken UK, Molson Coors, Enterprise Inns, Timothy Taylors, Daniel Thwaites and Mitchells and Butlers.

She appears as a regular speaker at the BBC Good Food Show and the Ideal Home Exhibition and has a regular weekly column in the Daily Telegraph writing about beer and food pairing.

Annabel Smith enjoying a Bitter​​​​​​​

Annabel Smith checking beer quality​​​​​​​

Annabel has a particular passion for engaging females and non beer drinkers to ‘rethink’ how they perceive beer. This is achieved through events, media features and broadcasting.

In 2017, Annabel won the Imbibe Educator of the Year Award.

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What Clients Say

A belated note to thank you very much for the sessions you delivered on Wednesday for the team.  They thoroughly enjoyed the tasting and matching – there was a real buzz in the office with many commenting ‘I never realised beer could taste so different with food’ ‘can’t wait to go and check out the beers in my local shop’ and so on.  It was so good to hear and all down to your delivery and engaging style – you’re a natural!  

Barbara Hosier, Publican Recruitment Manager, Enterprise inns

Annabel was fab in the session I attended; my knowledge of cask was very simplistic going into the session.

Aaron Miller, Molson Coors

Annabel, thank you for running such a great training session at my team meeting in London on Tuesday. The team were very engaged and thoroughly enjoyed the session.

James Armitage, Director of Sales and Marketing, Enterprise Inns

I really do appreciate everything you do for us – not only do you always provide us with fantastic quality work you are a really great person to work with.

Adrian Rigby, Carlsberg UK

I just wanted to say thank you for delivering such a great course last week. It seems that I have a lot to do here but I’m sure we’ll get it done! Your advice, time and guidance were a great help.

Clare Alleway-Hayes, Acting House Manager, HF Holidays Ltd

I just wanted to say thank you so much for your great and informative session on beers at the Waitrose event on Friday 14th at the Finchley Road branch.
I have just passed my Wine Specialist WSET Level 2 exam and will be spending the next 5 months going through various modules in my work book to complete the qualification. One of the modules concerns training other Partners, and after your inspirational session I thought I would attempt a beer training and tasting session for a small group of 4 or 5 people - after all, it's not just all about the wine! I don't think my session will be as polished as yours, but I'll give it a go! 
Many thanks again for a great afternoon, I really enjoyed it!

Ray Siberini, Waitrose BWS Manager

Thank you all of you who made the last 2 days so successful & fun!  Lots of prep & then hard work on the day has paid off, everyone loved it.

Jenny Elliott, Beer Sommelier, Brand & Beer Champion, Molson Doors

Just a quick email to thank you and Annabel for a most productive and informative course, all attendees really enjoyed the day !!

Simon Selby, Operations Manager, Stange & Co

Annabel is someone who I value highly as a trainer, & I feel privileged that she works with us so closely.  As a way of showing my praise, I am nominating her as “Educator of the Year” in the Imbibe Magazine awards.

Jenny Elliott, Beer Sommelier, Brand & Beer Champion, Molson Coors

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