How does it work?

On receiving your enquiry, Annabel will set up a preliminary meeting with you to explore what you want to achieve from your Beer Event. She will be able to guide you through various options and offer her expert advice on what would work best for you.

Once an event plan has been agreed, Annabel will assist liaising with suppliers, caterers, the venue management, and the promotion of the event. 

Two weeks prior to your event, Annabel will provide a detailed itinerary to ensure smooth execution and delivery of your event. And of course iron out any issues which may have cropped up!

On the Beer Event date, Annabel will be on site at least 1 hour prior to guests arriving to ensure all requirements have been met. She will greet all your guests personally, and then host the event. In between teaching guests about different beer styles and how to taste them (yes, this is a science), she will give a fascinating insight into the world of beer: information about where it originated, why particular styles emerged, debunk some common myths about beer, what individual ingredients contribute to beer, all interspersed amusing anecdotes and stories

All you need to do is sit back, relax, and watch our guests have a great time.

Corporate Events, BeerBelle, Training, Sommelier, Nationwide and International



An event plan will be completed covering:​​​​​​​

Dates and times
Venue Requirements (seating, staffing, glassware, A/V equipment and catering)
The styles of beer which could be used
Preferred suppliers of beer
Beer and Food matches (if applicable)
Marketing and advertising the event
Proposed content and order of service
Post event publicity

Across the UK and Europe

BeerBelle's Services

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What Clients Say

A belated note to thank you very much for the sessions you delivered on Wednesday for the team.  They thoroughly enjoyed the tasting and matching – there was a real buzz in the office with many commenting ‘I never realised beer could taste so different with food’ ‘can’t wait to go and check out the beers in my local shop’ and so on.  It was so good to hear and all down to your delivery and engaging style – you’re a natural!  

Barbara Hosier, Publican Recruitment Manager, Enterprise inns

Annabel was fab in the session I attended; my knowledge of cask was very simplistic going into the session.

Aaron Miller, Molson Coors

Annabel, thank you for running such a great training session at my team meeting in London on Tuesday. The team were very engaged and thoroughly enjoyed the session.

James Armitage, Director of Sales and Marketing, Enterprise Inns

I really do appreciate everything you do for us – not only do you always provide us with fantastic quality work you are a really great person to work with.

Adrian Rigby, Carlsberg UK

I just wanted to say thank you for delivering such a great course last week. It seems that I have a lot to do here but I’m sure we’ll get it done! Your advice, time and guidance were a great help.

Clare Alleway-Hayes, Acting House Manager, HF Holidays Ltd

I just wanted to say thank you so much for your great and informative session on beers at the Waitrose event on Friday 14th at the Finchley Road branch.
I have just passed my Wine Specialist WSET Level 2 exam and will be spending the next 5 months going through various modules in my work book to complete the qualification. One of the modules concerns training other Partners, and after your inspirational session I thought I would attempt a beer training and tasting session for a small group of 4 or 5 people - after all, it's not just all about the wine! I don't think my session will be as polished as yours, but I'll give it a go! 
Many thanks again for a great afternoon, I really enjoyed it!

Ray Siberini, Waitrose BWS Manager

Thank you all of you who made the last 2 days so successful & fun!  Lots of prep & then hard work on the day has paid off, everyone loved it.

Jenny Elliott, Beer Sommelier, Brand & Beer Champion, Molson Doors

Just a quick email to thank you and Annabel for a most productive and informative course, all attendees really enjoyed the day !!

Simon Selby, Operations Manager, Stange & Co

Annabel is someone who I value highly as a trainer, & I feel privileged that she works with us so closely.  As a way of showing my praise, I am nominating her as “Educator of the Year” in the Imbibe Magazine awards.

Jenny Elliott, Beer Sommelier, Brand & Beer Champion, Molson Coors

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