One of the things I wanted to do when I left Cask Marque and set up the BeerBelle business was put... Read more
BeerBelle understands that every beer led business is different. But with over 20 years experience in training licensees, bar staff and the off-trade in how to handle, care for and maximise potential of their beer offering, BeerBelle is your one stop shop. Beerbelle understands that there are many experts in the field of brewing, retailing, and selling. But the way that knowledge is imparted is key to implementing behavioural change (maybe this is the reason why she has won the Imbibe Educator of the Year 2017…)
BeerBelle can deliver training on or off site to meet your objectives in any of the following areas:
The Care and Conditioning of Cask Ale
Keg Dispense systems
Line cleaning training
Off flavour training
Beer Styles training
Sales Team Training
Troubleshooting draught dispense systems
What makes BeerBelle different? She strives to understand what you want to achieve, and designs bespoke training programmes suited to your business. This may include reducing wastage, increasing yield, navigating stock management systems, and improving the quality of your beer offering. All this is delivered in an engaging, informative and inspirational way
With consumers becoming increasingly demanding about the quality of beer, and margins being squeezed, it’s important that you seek advice to help you rise above the competition and ensure you have a skilled, talented workforce who totally understand how beer behaves, in addition to having the knowledge to recommend a beer with confidence.
Training can be delivered on a one-to-one basis, as a workshop on site, or at a dedicated venue. It’s up to you.
All BeerBelle’s training is designed to change practices, behaviours, or ideally both, to benefit the business commercially.
All training is interactive, hands on, and accessible. Learners are encouraged to take part in practical exercises, and are assessed to ensure a complete understanding of the topics. Handouts and manuals are part of the training package, so businesses can impart the knowledge to other team members.