BeerBelle understands that every beer led business is different. But with over 20 years experience in training licensees, bar staff and the off-trade in how to handle, care for and maximise potential of their beer offering, BeerBelle is your one stop shop. Beerbelle understands that there are many experts in the field of brewing, retailing, and selling. But the way that knowledge is imparted is key to implementing behavioural change (maybe this is the reason why she has won the Imbibe Educator of the Year 2017…)

BeerBelle can deliver training on or off site to meet your objectives in any of the following areas:

Cellar Management
The Care and Conditioning of Cask Ale
Keg Dispense systems
Line cleaning training
Off flavour training
Beer Styles training
Perfect Serve
Sales Team Training 
Troubleshooting draught dispense systems

What makes BeerBelle different? She strives to understand what you want to achieve, and designs bespoke training programmes suited to your business. This may include reducing wastage, increasing yield, navigating stock management systems, and improving the quality of your beer offering. All this is delivered in an engaging, informative and inspirational way

With consumers becoming increasingly demanding about the quality of beer, and margins being squeezed, it’s important that you seek advice to help you rise above the competition and ensure you have a skilled, talented workforce who totally understand how beer behaves, in addition to having the knowledge to recommend a beer with confidence.

Training can be delivered on a one-to-one basis, as a workshop on site, or at a dedicated venue. It’s up to you.

All BeerBelle’s training is designed to change practices, behaviours, or ideally both, to benefit the business commercially. 

All training is interactive, hands on, and accessible. Learners are encouraged to take part in practical exercises, and are assessed to ensure a complete understanding of the topics. Handouts and manuals are part of the training package, so businesses can impart the knowledge to other team members.

Training, BeerBelle, Training, Sommelier, Nationwide and International



In the UK, it is not mandatory to hold any kind of qualification or training on how to handle beer. Yet 34% of beer drinkers would vote with their feet if they felt they had been served with poor quality beer. Don’t let your customers become your quality control: seek advice, expert training, and beer knowledge skills with one of the country’s top beer experts - BeerBelle (Imbibe Educator of the Year 2017).

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What Clients Say

A belated note to thank you very much for the sessions you delivered on Wednesday for the team.  They thoroughly enjoyed the tasting and matching – there was a real buzz in the office with many commenting ‘I never realised beer could taste so different with food’ ‘can’t wait to go and check out the beers in my local shop’ and so on.  It was so good to hear and all down to your delivery and engaging style – you’re a natural!  

Barbara Hosier, Publican Recruitment Manager, Enterprise inns

Annabel was fab in the session I attended; my knowledge of cask was very simplistic going into the session.

Aaron Miller, Molson Coors

Annabel, thank you for running such a great training session at my team meeting in London on Tuesday. The team were very engaged and thoroughly enjoyed the session.

James Armitage, Director of Sales and Marketing, Enterprise Inns

I really do appreciate everything you do for us – not only do you always provide us with fantastic quality work you are a really great person to work with.

Adrian Rigby, Carlsberg UK

I just wanted to say thank you for delivering such a great course last week. It seems that I have a lot to do here but I’m sure we’ll get it done! Your advice, time and guidance were a great help.

Clare Alleway-Hayes, Acting House Manager, HF Holidays Ltd

I just wanted to say thank you so much for your great and informative session on beers at the Waitrose event on Friday 14th at the Finchley Road branch.
I have just passed my Wine Specialist WSET Level 2 exam and will be spending the next 5 months going through various modules in my work book to complete the qualification. One of the modules concerns training other Partners, and after your inspirational session I thought I would attempt a beer training and tasting session for a small group of 4 or 5 people - after all, it's not just all about the wine! I don't think my session will be as polished as yours, but I'll give it a go! 
Many thanks again for a great afternoon, I really enjoyed it!

Ray Siberini, Waitrose BWS Manager

Thank you all of you who made the last 2 days so successful & fun!  Lots of prep & then hard work on the day has paid off, everyone loved it.

Jenny Elliott, Beer Sommelier, Brand & Beer Champion, Molson Doors

Just a quick email to thank you and Annabel for a most productive and informative course, all attendees really enjoyed the day !!

Simon Selby, Operations Manager, Stange & Co

Annabel is someone who I value highly as a trainer, & I feel privileged that she works with us so closely.  As a way of showing my praise, I am nominating her as “Educator of the Year” in the Imbibe Magazine awards.

Jenny Elliott, Beer Sommelier, Brand & Beer Champion, Molson Coors

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