Annabel Smith, Beer Sommelier

Rethink How You Perceive Beer

A writer, consultant, trainer & public speaker to both the beer industry and consumers, BeerBelle never stops seeking knowledge about beer or sharing that knowledge with patrons.

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Welcome to BeerBelle

What Makes a Great
​​​​​​​Beer Sommelier?

A person who can communicate information about beer in an engaging and informative way, and inspire non beer drinkers to explore the versatility and diversity of beer

Winner of Imbibe Personality of the Year 2017


Annabel Smith at Beer Events​​​​​​​


Press Releases

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Annabel Smith drinking beer​​​​​​​

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Latest News

Your Sense of Taste

One of the things I wanted to do when I left Cask Marque and set up the BeerBelle business was put... Read more

What the hell is craft beer

You may have heard the term ‘craft beer’ bandied around a lot more recently, and as a cask ale... Read more

The Media and Beer

I’ve been a bit miffed this month. In fact at times I’ve felt ostracised, marginalised, outcast.... Read more

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A Small Selection Of

BeerBelle's Clients

  • Sun Valley Nut Co.
  • Black Sheep Brewery
  • On Trade Preview
  • Imbibe Live
  • Budweiser Brewing Group
  • Goodwood Estate
  • Stonegate Pub Company
  • Whitbread plc
  • There
  • Trumans Brewery
  • All Party Parliamentary Beer Group
  • British Guild of Beer Writers
  • Cask Marque
  • Ossett Brewery
  • Upham Pub Company
  • Heineken UK
  • Home Ales
  • Timothy Taylor
  • Hogsback Brewery, Surrey
  • Indie Can Competition
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What Clients Say

A belated note to thank you very much for the sessions you delivered on Wednesday for the team.  They thoroughly enjoyed the tasting and matching – there was a real buzz in the office with many commenting ‘I never realised beer could taste so different with food’ ‘can’t wait to go and check out the beers in my local shop’ and so on.  It was so good to hear and all down to your delivery and engaging style – you’re a natural!  

Barbara Hosier, Publican Recruitment Manager, Ei Group

Annabel was fab in the session I attended; my knowledge of cask was very simplistic going into the session.

Aaron Miller, Molson Coors

Annabel, thank you for running such a great training session at my team meeting in London on Tuesday. The team were very engaged and thoroughly enjoyed the session.

James Armitage, Director of Sales and Marketing, Ei Group

I really do appreciate everything you do for us – not only do you always provide us with fantastic quality work you are a really great person to work with.

Adrian Rigby, Carlsberg UK

I just wanted to say thank you so much for your great and informative session on beers at the Waitrose event on Friday 14th at the Finchley Road branch.
I have just passed my Wine Specialist WSET Level 2 exam and will be spending the next 5 months going through various modules in my work book to complete the qualification. One of the modules concerns training other Partners, and after your inspirational session I thought I would attempt a beer training and tasting session for a small group of 4 or 5 people - after all, it's not just all about the wine! I don't think my session will be as polished as yours, but I'll give it a go! 
Many thanks again for a great afternoon, I really enjoyed it!

Ray Siberini, Waitrose BWS Manager

Thank you all of you who made the last 2 days so successful & fun!  Lots of prep & then hard work on the day has paid off, everyone loved it.

Jenny Elliott, Beer Sommelier, Brand & Beer Champion, Molson Coors

Just a quick email to thank you and Annabel for a most productive and informative course, all attendees really enjoyed the day !!

Simon Selby, Operations Manager, Stange & Co

We have worked with Annabel on many projects, but our most recent has been our new Cellar to Glass Programme to which we could not have delivered without her incredible support and expertise. Not only is she a true expert in her field, but she is a pleasure to work with and someone we see as an extension to our team.

Jamie Campbell, Chief Operating Officer, CPL Learning

Annabel ran a beer and cheese tasting session in the Timothy Taylor’s BarFest Arms at CarFest North 2019 for us. Not an easy gig as the pub was rammed due to torrential rain outside but Annabel commanded the attention of the audience, as she always does, and delivered a very charismatic, memorable and informative session that really brought our brand alive. I wouldn’t hesitate to recommend her

Jane Jenkins, Head of Marketing, Timothy Taylor's

Annabel is someone who I value highly as a trainer, & I feel privileged that she works with us so closely.  As a way of showing my praise, I am nominating her as “Educator of the Year” in the Imbibe Magazine awards.

Jenny Elliott, Beer Sommelier, Brand & Beer Champion, Molson Coors

Annabel really knows her stuff! She has a lovely, engaging presentation style, is super-friendly and great to work with. She has supported me with a number of projects over the years and it's been an absolute pleasure every time.

Rachel Auty, Women on Tap Founder, Beer & Arts Marketing Consultant

I just wanted to say thank you for delivering such a great course last week. It seems that I have a lot to do here but I’m sure we’ll get it done! Your advice, time and guidance were a great help.

Clare Alleway-Hayes, Acting House Manager, HF Holidays Ltd

It's her passion for training, and ability to commercialise the benefits of great cellar management and bar management, which really sets Annabel apart from others. I can't recommend BeerBelle highly enough!

Mark Bentley, On Trade Category Controller, Molson Coors Beverage Company

Annabel is the regular host of our Beer and Food Masterclasses at our annual eilive Trade Shows. She is consummately professional, hugely knowledgeable about beer, and adept at communicating this knowledge in a fun, engaging and inspirational manner with our publicans. I can’t recommend her highly enough.

Jon Dale, Director of Corporate Communication, Ei Group

I would not hesitate in recommending Annabel’s services for any business, our business is certainly stronger by our partnership.

Jamie Campbell, Chief Operating Officer, CPL Learning

We've worked together on a number of projects over the last few years, from deliverig training workshops for our internal teams and customers to presenting on Beer Quality and Cellar Management at customer roadshows. Annabel is a pleasure to work with and her passion and knowledge of beer is second to none.

Mark Bentley, On Trade Category Controller, Molson Coors Beverage Company

Annabel is an asset to the On Trade. I would thoroughly recommend Annabel’s training and consultancy to anyone looking to improve their beverage quality in order to drive footfall and spend per visit.


David Liddle, Brand Content Manager, Budweiser Brewing Group

I engaged Annabel to deliver cask training as part of our beer training programme. The audience ranges from those who have quite an in-depth knowledge of beer to those who know very little, and the feedback I get on the cask sessions is universally great. Annabel is fantastically knowledgeable, a passionate and enthusiastic presenter and a great support to me and my programme. I would not hesitate to recommend BeerBelle to anyone. 

Thom Hewitt, Commercial Trainer Lead, Molson Coors

I have used Annabel on numerous occasions now across a number of my customers creating events.

The key goals have been, staff training, driving footfall, create customer loyalty and getting consumers trying new brands.

On all occasions feedback has been fantastic and my customers have come back to me wanting more.

Stephen Hall, Account Manager, Carlsberg UK

Annabel Smith is a very gifted individual who manages to make a relatively complex subject simple to understand, the epitome of excellent teaching. She conducts her sessions in clear, concise and actionable terms which always leaves her students positive and keen to implement their newly acquired advice and processes. Her highly efficient and brilliantly constructed courses combined with her wonderful presentation skills stands her out as one of the leaders in her national field.

Our industry is lucky to have her.

Simon Theakston, Managing Director, T&R Theakston

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